Saturday, December 14, 2013

I Am... ("Broken Hearted Girl")


The “Broken Hearted Girl” music video depicts Knowles’s vulnerability in a love situation.  The protagonist (Knowles) reminisces on an isolated beach about a relationship that went wrong. This video is filmed in black and white, connecting it to her other videos.  The lack of color emphasizes simplicity, and focuses on the artist and her music, not the production of a music video. The video begins as the protagonist parks her car and cries following an argument she has had with her lover. She then leaves the car, walks towards the sea, and lets down her hair. Flashbacks of Knowles and her lover on the beach are shown. With teary eyes, she heads into the sea as waves break the shore. Through this sequence, the mood is sultry and solemn with shots of Knowles and her dress flowing behind her. The close up shots of a vulnerable teary-eyed Knowles singing directly into the camera depicts her heartache, making Knowles a “real” and identifiable figure, which is a purpose of the I Am… disc. According to Peter Gracias of E News!, “the video is simple and straightforward, and hinges on whether or not you care for the song itself”, showing that the purpose of the video and album is to focus on the artist and the music, not the presentation (http://www.eonline.com/news/129484/beyonce-s-broken-hearted-girl-keeps-it-simple). This song expresses how many girls feel at one point, they hate someone for hurting them, but they can't stop loving them. The emotion shared through this video allows Knowles to connect with her audience as both a relatable artist and person.

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