Sasha Fierce ("Diva")

The music video for “Diva” is conceptually similar to that for "Single Ladies (Put a Ring on It)" in the sense that it was filmed in black and white and shows Knowles as alter ego Sasha Fierce. In both, she dons her metal glove and performs edgy choreography with two back-up dancers in leotards. E! Online commented that the video was "all about being gritty and edgy, like strutting around a downtown L.A. warehouse in crazy designer fashion and chewing bubblegum. Hard-core style"(http://www.webcitation.org/624yQ1ad2). I think a purpose of the video is to display Beyoncé and Sasha’s “ghetto” edge, since the title and theme of the song are about earning power and being the "number one diva in the game". The video begins with a dictionary definition of the word “diva” before cutting to a parking lot outside a warehouse. Then, wearing a pair of "dangle shades", Knowles walks past a car full of mannequin parts. Such concealment of the eyes indicates that the video and song’s purpose is to express the commercialized Beyoncé image, contrasting from the exposed Beyoncé that I Am… brings out. At the end of the song, Knowles walks back to the parking lot after her dancing sequence. She lights up a cigar and throws the lighter into the car, letting it explode, showing her “Sasha Fierce” attitude